第三章 重點任務
第一節 發展全域旅游
以(yi)優化旅(lv)游(you)(you)(you)空間為抓手、供(gong)給側結構(gou)性改革(ge)為主線,創新旅(lv)游(you)(you)(you)產(chan)品,加快產(chan)業融合(he),擴展服務要素,推(tui)動我省旅(lv)游(you)(you)(you)產(chan)業由(you)景點旅(lv)游(you)(you)(you)模式(shi)向(xiang)全域旅(lv)游(you)(you)(you)模式(shi)轉變。
圍繞“全(quan)(quan)域(yu)統籌規劃、全(quan)(quan)域(yu)資(zi)源整合、全(quan)(quan)要素綜合調動、全(quan)(quan)社(she)會(hui)(hui)共(gong)(gong)治共(gong)(gong)管、共(gong)(gong)建(jian)共(gong)(gong)享”的(de)(de)目標,實現產業(ye)發(fa)展(zhan)(zhan)模式(shi)(shi)七種轉(zhuan)(zhuan)變(bian)(bian),即(ji)從(cong)重點(dian)景(jing)點(dian)景(jing)區(qu)建(jian)設到綜合目的(de)(de)地統籌發(fa)展(zhan)(zhan)轉(zhuan)(zhuan)變(bian)(bian),從(cong)門(men)票經(jing)(jing)濟向(xiang)產業(ye)經(jing)(jing)濟轉(zhuan)(zhuan)變(bian)(bian),從(cong)粗放低效旅(lv)(lv)(lv)游(you)(you)向(xiang)精(jing)細(xi)高效旅(lv)(lv)(lv)游(you)(you)轉(zhuan)(zhuan)變(bian)(bian),從(cong)封(feng)閉的(de)(de)旅(lv)(lv)(lv)游(you)(you)自循環向(xiang)開放的(de)(de)“旅(lv)(lv)(lv)游(you)(you)+”融合發(fa)展(zhan)(zhan)方(fang)式(shi)(shi)轉(zhuan)(zhuan)變(bian)(bian),從(cong)旅(lv)(lv)(lv)游(you)(you)企業(ye)單打(da)獨享到社(she)會(hui)(hui)共(gong)(gong)建(jian)共(gong)(gong)享轉(zhuan)(zhuan)變(bian)(bian),從(cong)景(jing)點(dian)景(jing)區(qu)內部“民(min)團式(shi)(shi)”社(she)會(hui)(hui)管理(li)向(xiang)全(quan)(quan)域(yu)旅(lv)(lv)(lv)游(you)(you)依法(fa)治旅(lv)(lv)(lv)轉(zhuan)(zhuan)變(bian)(bian),從(cong)旅(lv)(lv)(lv)游(you)(you)行政(zheng)管理(li)部門(men)主管主抓向(xiang)多部門(men)齊抓共(gong)(gong)管、共(gong)(gong)同推動轉(zhuan)(zhuan)變(bian)(bian)。
以自貿試(shi)驗區(qu)(qu)(qu)為載(zai)體,通過創(chuang)新(xin)(xin)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)體制機制,推(tui)(tui)動(dong)現代(dai)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)治理(li)體系建設(she)(she)(she)。創(chuang)新(xin)(xin)規(gui)劃理(li)念,將全(quan)域旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)發展貫徹到城鄉(xiang)(xiang)建設(she)(she)(she)、土地利用、生態保護等各類規(gui)劃中,在(zai)(zai)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)引(yin)領“多規(gui)合一”方(fang)(fang)(fang)面(mian)(mian)取得(de)新(xin)(xin)突(tu)(tu)破;補齊短板,加強(qiang)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)基礎設(she)(she)(she)施(shi)(shi)建設(she)(she)(she),在(zai)(zai)公(gong)共服務設(she)(she)(she)施(shi)(shi)建設(she)(she)(she)方(fang)(fang)(fang)面(mian)(mian)取得(de)新(xin)(xin)突(tu)(tu)破;推(tui)(tui)進融合發展,豐(feng)富旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)供給,形成綜(zong)合新(xin)(xin)動(dong)能,在(zai)(zai)推(tui)(tui)進“旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)+”方(fang)(fang)(fang)面(mian)(mian)取得(de)新(xin)(xin)突(tu)(tu)破;實施(shi)(shi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)扶貧,推(tui)(tui)進旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)增收富民,在(zai)(zai)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)精(jing)準扶貧方(fang)(fang)(fang)面(mian)(mian)取得(de)新(xin)(xin)突(tu)(tu)破;規(gui)范(fan)市場秩序,加強(qiang)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)綜(zong)合執法,在(zai)(zai)文明旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)方(fang)(fang)(fang)面(mian)(mian)取得(de)新(xin)(xin)突(tu)(tu)破;完善(shan)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)業(ye)發展評價考核體系,在(zai)(zai)健全(quan)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)業(ye)統計(ji)體系方(fang)(fang)(fang)面(mian)(mian)取得(de)新(xin)(xin)突(tu)(tu)破;保護城鄉(xiang)(xiang)風貌(mao)和(he)(he)自然(ran)生態環(huan)(huan)境(jing),在(zai)(zai)優化城鄉(xiang)(xiang)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)環(huan)(huan)境(jing)方(fang)(fang)(fang)面(mian)(mian)取得(de)新(xin)(xin)突(tu)(tu)破。努力推(tui)(tui)動(dong)鄭州、開封、洛陽(yang)創(chuang)建國(guo)家全(quan)域旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)示(shi)范(fan)區(qu)(qu)(qu),在(zai)(zai)滿足大眾旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)時代(dai)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)消費新(xin)(xin)需求和(he)(he)推(tui)(tui)進旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)業(ye)轉型升級(ji)方(fang)(fang)(fang)面(mian)(mian)先(xian)行先(xian)試(shi)。鼓勵(li)有條件的(de)地方(fang)(fang)(fang)積極創(chuang)建國(guo)家全(quan)域旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)示(shi)范(fan)區(qu)(qu)(qu),“十三五”期間,力爭(zheng)建成30個(ge)國(guo)家全(quan)域旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)示(shi)范(fan)區(qu)(qu)(qu)。
第二節 提升旅游產品質量
適應(ying)大(da)眾旅(lv)(lv)游發(fa)展,優(you)化(hua)(hua)旅(lv)(lv)游產(chan)品結構(gou),推(tui)進中(zhong)國(guo)功夫(fu)、古都文化(hua)(hua)、根(gen)親文化(hua)(hua)國(guo)際旅(lv)(lv)游目(mu)的地(di)和山地(di)休閑(xian)、養生(sheng)度假特色旅(lv)(lv)游目(mu)的地(di)建設。
一、打造精品旅游線路
堅持(chi)景觀延續性(xing)、文化(hua)完整性(xing)、產業集聚性(xing)原則(ze),依托豐富(fu)的(de)(de)人文、自然資(zi)源和(he)便(bian)利的(de)(de)交通(tong)運輸體系,連接重要旅(lv)游城(cheng)市和(he)品牌景區(qu),打(da)造九大精品旅(lv)游線。
二、開發休閑度假產品
大(da)力開發山(shan)地(di)、溫泉、森林、濱水、養(yang)生(sheng)(sheng)等(deng)休(xiu)(xiu)閑(xian)(xian)(xian)度(du)(du)(du)假(jia)(jia)(jia)旅(lv)(lv)(lv)游(you)產(chan)品,發展特色鮮(xian)明的(de)休(xiu)(xiu)閑(xian)(xian)(xian)度(du)(du)(du)假(jia)(jia)(jia)項目,建設一(yi)批高(gao)標(biao)準的(de)旅(lv)(lv)(lv)游(you)度(du)(du)(du)假(jia)(jia)(jia)區(qu)(qu)和滿(man)足多層次、多樣化休(xiu)(xiu)閑(xian)(xian)(xian)度(du)(du)(du)假(jia)(jia)(jia)需求的(de)國民度(du)(du)(du)假(jia)(jia)(jia)地(di)。加快推進(jin)中心城(cheng)市(shi)及周邊(bian)區(qu)(qu)域(yu)的(de)近郊休(xiu)(xiu)閑(xian)(xian)(xian)旅(lv)(lv)(lv)游(you)產(chan)品開發,鼓勵發展休(xiu)(xiu)閑(xian)(xian)(xian)街(jie)區(qu)(qu)、城(cheng)市(shi)綠道、騎行公園等(deng)慢行系統,拓(tuo)展城(cheng)市(shi)休(xiu)(xiu)閑(xian)(xian)(xian)空間(jian)。努力打造黃河小浪底濱水度(du)(du)(du)假(jia)(jia)(jia)旅(lv)(lv)(lv)游(you)產(chan)業集群、南太(tai)行山(shan)地(di)運動度(du)(du)(du)假(jia)(jia)(jia)旅(lv)(lv)(lv)游(you)產(chan)業集群、伏牛(niu)山(shan)山(shan)水養(yang)生(sheng)(sheng)度(du)(du)(du)假(jia)(jia)(jia)旅(lv)(lv)(lv)游(you)產(chan)業集群和大(da)別山(shan)生(sheng)(sheng)態休(xiu)(xiu)閑(xian)(xian)(xian)度(du)(du)(du)假(jia)(jia)(jia)旅(lv)(lv)(lv)游(you)產(chan)業集群。“十三五”期間(jian),全省爭(zheng)取創建2—3個(ge)國家級旅(lv)(lv)(lv)游(you)度(du)(du)(du)假(jia)(jia)(jia)區(qu)(qu)、15個(ge)省級旅(lv)(lv)(lv)游(you)度(du)(du)(du)假(jia)(jia)(jia)區(qu)(qu)和30—40個(ge)國民度(du)(du)(du)假(jia)(jia)(jia)地(di),培(pei)育(yu)2—3個(ge)國家旅(lv)(lv)(lv)游(you)休(xiu)(xiu)閑(xian)(xian)(xian)區(qu)(qu)。
三、建設精品景區
堅持A級(ji)景(jing)區(qu)(qu)創建與品(pin)質(zhi)提升并(bing)舉(ju),完善A級(ji)景(jing)區(qu)(qu)復核和退出(chu)機(ji)制,實現高等級(ji)景(jing)區(qu)(qu)退出(chu)常態化。在(zai)全(quan)省資源特色突出(chu)、市場開發成(cheng)熟(shu)、發展(zhan)潛力大的(de)旅(lv)游景(jing)區(qu)(qu)中遴選(xuan)一批(pi)精(jing)品(pin)景(jing)區(qu)(qu),進(jin)行重(zhong)點打造(zao),力爭“十三(san)五(wu)”期間全(quan)省新增5個5A級(ji)旅(lv)游景(jing)區(qu)(qu)。
四、推進旅游產業集聚發展
培(pei)育旅游(you)產(chan)(chan)(chan)業園(yuan)區(qu)。推進體(ti)(ti)(ti)制改革(ge),創(chuang)新管理模式,積極培(pei)育產(chan)(chan)(chan)品業態(tai)豐富、產(chan)(chan)(chan)業要素(su)集聚、產(chan)(chan)(chan)業功能(neng)(neng)配套、管理體(ti)(ti)(ti)制科學、綜(zong)合(he)效(xiao)益突出、帶動作(zuo)用(yong)顯著的旅游(you)產(chan)(chan)(chan)業園(yuan)區(qu)。“十三五”期間(jian),全省基本建(jian)成10個投資100億(yi)元以上的旅游(you)產(chan)(chan)(chan)業園(yuan)區(qu)。建(jian)設(she)旅游(you)綜(zong)合(he)體(ti)(ti)(ti)。以鄭州、洛陽、開封等市為(wei)重點,加快推進融合(he)觀光、游(you)樂、休閑、運(yun)動、商務、會(hui)展、度(du)假、體(ti)(ti)(ti)驗等多(duo)種功能(neng)(neng)于一體(ti)(ti)(ti)的旅游(you)綜(zong)合(he)體(ti)(ti)(ti)建(jian)設(she)。“十三五”期間(jian),全省建(jian)成5個功能(neng)(neng)復合(he)、業態(tai)豐富、要素(su)完善的旅游(you)綜(zong)合(he)體(ti)(ti)(ti)。
第三節 豐富旅游供給
充分發(fa)揮(hui)旅游產業的(de)拉動(dong)、融合、促進作(zuo)用,實(shi)施“旅游+”戰略,通(tong)過旅游與相關產業的(de)融合,拓展(zhan)旅游發(fa)展(zhan)新領域。
一、創新發展文化旅游
促(cu)進文(wen)化(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)游(you)(you)融合發展(zhan)。挖(wa)掘古都文(wen)化(hua)(hua)(hua)(hua)(hua)(hua)、功夫(fu)文(wen)化(hua)(hua)(hua)(hua)(hua)(hua)、根(gen)親文(wen)化(hua)(hua)(hua)(hua)(hua)(hua)、農耕文(wen)化(hua)(hua)(hua)(hua)(hua)(hua)、戲曲文(wen)化(hua)(hua)(hua)(hua)(hua)(hua)等(deng),開發文(wen)化(hua)(hua)(hua)(hua)(hua)(hua)體驗(yan)、根(gen)親拜祖旅(lv)游(you)(you)產品。創新特(te)色旅(lv)游(you)(you)體驗(yan)方式,在景區、服(fu)(fu)務點(dian)(dian)、商(shang)業街(jie)區等(deng)地(di)營造濃厚的(de)文(wen)化(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)游(you)(you)氛圍。鼓勵(li)民俗(su)技(ji)藝傳(chuan)承(cheng)人(ren)在景區、旅(lv)游(you)(you)展(zhan)銷會和(he)節慶活動中展(zhan)示(shi)傳(chuan)統(tong)手工技(ji)藝、民俗(su)文(wen)化(hua)(hua)(hua)(hua)(hua)(hua),將(jiang)文(wen)化(hua)(hua)(hua)(hua)(hua)(hua)資源轉化(hua)(hua)(hua)(hua)(hua)(hua)為旅(lv)游(you)(you)產品。完善重點(dian)(dian)文(wen)物保(bao)護(hu)單(dan)位、歷史(shi)文(wen)化(hua)(hua)(hua)(hua)(hua)(hua)街(jie)區、名人(ren)故居(ju)、博物館、紀念館等(deng)場所(suo)的(de)旅(lv)游(you)(you)服(fu)(fu)務功能。
推出文(wen)化(hua)(hua)旅游(you)創(chuang)(chuang)(chuang)意(yi)產品。利用現(xian)代傳媒技術(shu),依托鄭州航(hang)空(kong)港經濟綜(zong)合(he)實驗區、綠博文(wen)化(hua)(hua)創(chuang)(chuang)(chuang)意(yi)產業(ye)園區等平臺,研發(fa)(fa)推出一批(pi)中原文(wen)化(hua)(hua)特(te)色衍生品。以文(wen)化(hua)(hua)創(chuang)(chuang)(chuang)意(yi)、旅游(you)休閑、商務(wu)會展(zhan)為重點,在全省建設一批(pi)文(wen)化(hua)(hua)旅游(you)創(chuang)(chuang)(chuang)意(yi)產業(ye)園區、創(chuang)(chuang)(chuang)意(yi)街區、創(chuang)(chuang)(chuang)意(yi)旅游(you)區、動漫(man)研發(fa)(fa)中心(xin)等。
創建國家(jia)人(ren)(ren)文(wen)旅(lv)游(you)示范基(ji)地(di)。支持洛陽、開(kai)封、安陽、商(shang)(shang)丘、登封等市進一(yi)步挖掘人(ren)(ren)文(wen)旅(lv)游(you)資源,加(jia)(jia)強非(fei)物(wu)質(zhi)文(wen)化遺產保(bao)護、傳承、利用(yong),加(jia)(jia)強城市商(shang)(shang)業休閑空間建設,積極(ji)創建國家(jia)人(ren)(ren)文(wen)旅(lv)游(you)示范基(ji)地(di)。
二、突出發展鄉村旅游
依托綠水青山、田園風光(guang)、傳統村(cun)落、民俗文化等大力發(fa)展(zhan)觀光(guang)農(nong)業和(he)休閑農(nong)業,積極培育(yu)創(chuang)(chuang)(chuang)意農(nong)業、定制農(nong)業和(he)會展(zhan)農(nong)業等新(xin)型業態。建立(li)鄉(xiang)村(cun)旅(lv)(lv)游重點村(cun)名錄,開展(zhan)鄉(xiang)村(cun)旅(lv)(lv)游環境整治,推進“廁所革命”向(xiang)鄉(xiang)村(cun)旅(lv)(lv)游點延伸。創(chuang)(chuang)(chuang)新(xin)鄉(xiang)村(cun)旅(lv)(lv)游組織管(guan)理方式(shi),推廣鄉(xiang)村(cun)旅(lv)(lv)游合作(zuo)社模式(shi)。實(shi)施(shi)鄉(xiang)村(cun)旅(lv)(lv)游后備箱工程,帶動農(nong)副土特產(chan)品(pin)銷售,增加農(nong)民收(shou)入(ru)。創(chuang)(chuang)(chuang)建一批鄉(xiang)村(cun)旅(lv)(lv)游創(chuang)(chuang)(chuang)客示范基(ji)(ji)地和(he)以(yi)鄉(xiang)情教育(yu)為特色的研學旅(lv)(lv)行(xing)示范基(ji)(ji)地。
加(jia)強(qiang)以鞏義(yi)市海上橋(qiao)(qiao)村(cun)(cun)(cun)、鹿邑縣曲仁里村(cun)(cun)(cun)、汝(ru)陽縣杜康村(cun)(cun)(cun)、孟津縣衛坡(po)村(cun)(cun)(cun)、寶豐(feng)縣馬街村(cun)(cun)(cun)、郟縣臨灃寨(zhai)(zhai)村(cun)(cun)(cun)、衛輝市小店河村(cun)(cun)(cun)、修武(wu)縣一斗水村(cun)(cun)(cun)、博愛縣寨(zhai)(zhai)卜昌(chang)村(cun)(cun)(cun)、三門峽市陜州區廟(miao)上村(cun)(cun)(cun)、澠池縣趙溝村(cun)(cun)(cun)、內鄉縣吳埡村(cun)(cun)(cun)、羅山縣何家沖村(cun)(cun)(cun)為(wei)代表的(de)(de)古村(cun)(cun)(cun)落(luo)保護開發(fa),打造(zao)“老家河南(nan)”鄉土(tu)文化的(de)(de)載體。推廣(guang)欒川(chuan)縣重渡(du)溝村(cun)(cun)(cun)、嵩(song)縣天橋(qiao)(qiao)溝村(cun)(cun)(cun)、修武(wu)縣岸(an)上村(cun)(cun)(cun)、信陽市平(ping)橋(qiao)(qiao)區郝堂(tang)村(cun)(cun)(cun)、商城縣七里沖村(cun)(cun)(cun)、新(xin)縣許家洼村(cun)(cun)(cun)等旅(lv)(lv)游(you)特(te)(te)色(se)村(cun)(cun)(cun)發(fa)展經驗,將一批旅(lv)(lv)游(you)資源(yuan)獨特(te)(te)、旅(lv)(lv)游(you)產品特(te)(te)點(dian)突(tu)出(chu)、旅(lv)(lv)游(you)開發(fa)基礎較好的(de)(de)村(cun)(cun)(cun)莊打造(zao)成可(ke)憩可(ke)游(you)的(de)(de)旅(lv)(lv)游(you)特(te)(te)色(se)村(cun)(cun)(cun)和(he)鄉村(cun)(cun)(cun)度假地。
到2020年,全(quan)省建成(cheng)400個鄉村(cun)旅游特(te)色村(cun),推(tui)出200個鄉村(cun)旅游精品(pin)民宿(su),打造30個鄉村(cun)旅游創客示范基地(di),鄉村(cun)旅游年接待游客超過2.7億人次,形成(cheng)一批具(ju)有我(wo)省特(te)色的(de)鄉村(cun)旅游品(pin)牌,打造全(quan)國知名的(de)鄉村(cun)旅游目(mu)的(de)地(di)。
三、持續發展紅色旅游
整(zheng)合(he)我省紅色(se)旅(lv)游(you)資(zi)源,打造(zao)愛國(guo)主義(yi)教育基地、研(yan)學基地。推進(jin)愛國(guo)主義(yi)和革命傳統教育大眾化(hua)、常(chang)態化(hua)。加強(qiang)統籌規劃,注(zhu)重與(yu)脫(tuo)貧攻堅(jian)、區(qu)域發(fa)展、城鄉(xiang)建(jian)設(she)(she)相銜(xian)接,促進(jin)融合(he)發(fa)展。加強(qiang)與(yu)周邊(bian)省紅色(se)旅(lv)游(you)區(qu)域協(xie)作,打造(zao)大別(bie)山紅色(se)圣地游(you)、長征精(jing)神游(you)、中(zhong)原抗日(ri)故地游(you)、中(zhong)原解放戰(zhan)爭戰(zhan)地游(you)等紅色(se)旅(lv)游(you)精(jing)品線路。加強(qiang)紅色(se)旅(lv)游(you)景(jing)區(qu)基礎設(she)(she)施和服務設(she)(she)施建(jian)設(she)(she),提升服務水平。整(zheng)合(he)紅色(se)旅(lv)游(you)景(jing)區(qu)周邊(bian)自然(ran)生態、傳統文化(hua)、特色(se)鄉(xiang)村等旅(lv)游(you)資(zi)源,打造(zao)推出一批復合(he)型旅(lv)游(you)產品。以“三山一灘”區(qu)域為(wei)重點,拓展紅色(se)旅(lv)游(you)扶(fu)貧富民功能,支持當地群眾參與(yu)餐飲、住宿等經(jing)營服務,因地制宜發(fa)展適合(he)革命老區(qu)的種養殖(zhi)業和特色(se)手工業,帶動(dong)當地貧困人口脫(tuo)貧致富。“十三五”期間,全省新(xin)增(zeng)4—6家全國(guo)紅色(se)旅(lv)游(you)經(jing)典景(jing)區(qu)。
四、加快發展健康養生旅游
促進(jin)旅(lv)(lv)游(you)(you)與健(jian)(jian)康(kang)(kang)醫(yi)(yi)療融合(he)發(fa)展(zhan),鼓勵汝(ru)州、輝縣、修武、溫縣、禹(yu)州、三門峽(xia)市陜州區(qu)(qu)、西峽(xia)等(deng)地(di)(di)加(jia)快推(tui)進(jin)醫(yi)(yi)藥康(kang)(kang)療、運(yun)動康(kang)(kang)體(ti)、道家(jia)養(yang)生等(deng)康(kang)(kang)養(yang)旅(lv)(lv)游(you)(you)業(ye)(ye)態與觀(guan)光、度(du)假、研(yan)修等(deng)旅(lv)(lv)游(you)(you)業(ye)(ye)態的產(chan)(chan)業(ye)(ye)聯動,創(chuang)建國家(jia)康(kang)(kang)養(yang)旅(lv)(lv)游(you)(you)示范(fan)(fan)(fan)(fan)基(ji)地(di)(di)。積極發(fa)展(zhan)溫泉(quan)(quan)養(yang)生度(du)假旅(lv)(lv)游(you)(you),加(jia)快溫泉(quan)(quan)與中(zhong)(zhong)(zhong)醫(yi)(yi)藥結(jie)合(he)的溫泉(quan)(quan)養(yang)生產(chan)(chan)品研(yan)發(fa),完善以溫泉(quan)(quan)為載體(ti)的度(du)假、養(yang)生、娛(yu)樂、觀(guan)光等(deng)復(fu)合(he)型(xing)溫泉(quan)(quan)旅(lv)(lv)游(you)(you)產(chan)(chan)品體(ti)系。推(tui)進(jin)旅(lv)(lv)游(you)(you)與中(zhong)(zhong)(zhong)醫(yi)(yi)藥融合(he)發(fa)展(zhan),推(tui)動中(zhong)(zhong)(zhong)醫(yi)(yi)藥旅(lv)(lv)游(you)(you)產(chan)(chan)品創(chuang)新、醫(yi)(yi)療資源開(kai)放共享(xiang),促進(jin)中(zhong)(zhong)(zhong)醫(yi)(yi)藥健(jian)(jian)康(kang)(kang)旅(lv)(lv)游(you)(you)產(chan)(chan)品的國際(ji)交流合(he)作。“十三五(wu)”期間(jian),爭取(qu)創(chuang)建1—2個(ge)全國中(zhong)(zhong)(zhong)醫(yi)(yi)藥健(jian)(jian)康(kang)(kang)旅(lv)(lv)游(you)(you)示范(fan)(fan)(fan)(fan)區(qu)(qu)、5—8個(ge)省(sheng)級中(zhong)(zhong)(zhong)醫(yi)(yi)藥健(jian)(jian)康(kang)(kang)旅(lv)(lv)游(you)(you)示范(fan)(fan)(fan)(fan)區(qu)(qu)和6—8家(jia)全國中(zhong)(zhong)(zhong)醫(yi)(yi)藥健(jian)(jian)康(kang)(kang)旅(lv)(lv)游(you)(you)示范(fan)(fan)(fan)(fan)企業(ye)(ye)(基(ji)地(di)(di))、15—20家(jia)省(sheng)級中(zhong)(zhong)(zhong)醫(yi)(yi)藥健(jian)(jian)康(kang)(kang)旅(lv)(lv)游(you)(you)示范(fan)(fan)(fan)(fan)企業(ye)(ye)(基(ji)地(di)(di))。
五、鼓勵發展研學旅游
推進研(yan)(yan)學(xue)(xue)旅(lv)(lv)游與國(guo)(guo)民教(jiao)育結合(he),將研(yan)(yan)學(xue)(xue)旅(lv)(lv)行作為青少年接受愛國(guo)(guo)主義和革(ge)命傳統教(jiao)育、國(guo)(guo)情(qing)教(jiao)育的(de)(de)重要(yao)形式,培養青少年的(de)(de)社(she)會責任(ren)感(gan)、創新精神(shen)和實踐能力。加強安陽研(yan)(yan)學(xue)(xue)旅(lv)(lv)游目(mu)(mu)的(de)(de)地(di)和紅旗渠景區(qu)研(yan)(yan)學(xue)(xue)旅(lv)(lv)游示范基地(di)建(jian)設(she),加快濟(ji)源市全國(guo)(guo)中小(xiao)學(xue)(xue)研(yan)(yan)學(xue)(xue)旅(lv)(lv)行實驗區(qu)建(jian)設(she)。支持(chi)各(ge)地(di)依托自然和文化遺產(chan)、古(gu)村落、博物館(guan)(guan)、科(ke)技館(guan)(guan)、知(zhi)名院校、工礦企業、科(ke)研(yan)(yan)機構等,建(jian)設(she)一批研(yan)(yan)學(xue)(xue)旅(lv)(lv)游目(mu)(mu)的(de)(de)地(di)和研(yan)(yan)學(xue)(xue)旅(lv)(lv)游示范基地(di)。
六、大力發展工業旅游
鼓勵(li)工業(ye)(ye)企(qi)業(ye)(ye)因地制宜發展(zhan)工業(ye)(ye)旅(lv)(lv)(lv)游(you)(you)(you)(you)(you),促進(jin)轉型(xing)升級。積極(ji)引(yin)導工業(ye)(ye)企(qi)業(ye)(ye)、產業(ye)(ye)園區依托工業(ye)(ye)生產過程(cheng)、企(qi)業(ye)(ye)文(wen)化,發展(zhan)工業(ye)(ye)觀光旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)、工業(ye)(ye)體驗旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)和商務考察旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)。利用廢(fei)(fei)棄礦山(shan)開發礦山(shan)公園,廢(fei)(fei)舊(jiu)廠房及工業(ye)(ye)設施(shi)建(jian)設文(wen)化創意基地,廢(fei)(fei)棄鐵路機(ji)車、線路等打造鐵路主題旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)產品。鼓勵(li)發展(zhan)游(you)(you)(you)(you)(you)艇、游(you)(you)(you)(you)(you)船、旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)房車、旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)小型(xing)飛機(ji)、旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)小火車、景區索道、大(da)型(xing)游(you)(you)(you)(you)(you)樂設施(shi)等旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)裝(zhuang)備制造業(ye)(ye),大(da)力發展(zhan)具有自主品牌的休閑、登(deng)山(shan)、滑雪、潛水(shui)、露營、探險等戶外用品制造業(ye)(ye)。
七、加快發展特色城鎮旅游
支持鄭(zheng)州(zhou)、開封、洛陽(yang)、安陽(yang)、焦作建設(she)(she)國際旅(lv)游(you)(you)(you)(you)城(cheng)(cheng)(cheng)市(shi)(shi),推(tui)動(dong)許(xu)昌(chang)、南陽(yang)、商丘(qiu)建設(she)(she)文化(hua)(hua)旅(lv)游(you)(you)(you)(you)名城(cheng)(cheng)(cheng),加(jia)快以(yi)(yi)浚縣(xian)、衛輝、內(nei)鄉、鹿(lu)邑等(deng)為(wei)代表的古(gu)城(cheng)(cheng)(cheng)建設(she)(she)。以(yi)(yi)特色商業區、商務(wu)(wu)中心區建設(she)(she)為(wei)載體(ti)(ti),加(jia)強集休閑(xian)(xian)游(you)(you)(you)(you)憩、文化(hua)(hua)體(ti)(ti)驗(yan)、文化(hua)(hua)娛樂、旅(lv)游(you)(you)(you)(you)購(gou)物、特色餐飲等(deng)功能于一(yi)體(ti)(ti)的城(cheng)(cheng)(cheng)市(shi)(shi)休閑(xian)(xian)街區建設(she)(she),提(ti)升(sheng)城(cheng)(cheng)(cheng)市(shi)(shi)的旅(lv)游(you)(you)(you)(you)服務(wu)(wu)功能。加(jia)快中心城(cheng)(cheng)(cheng)市(shi)(shi)環(huan)城(cheng)(cheng)(cheng)游(you)(you)(you)(you)憩帶建設(she)(she),為(wei)城(cheng)(cheng)(cheng)市(shi)(shi)居民提(ti)供近郊(jiao)休閑(xian)(xian)、文化(hua)(hua)體(ti)(ti)驗(yan)、康(kang)體(ti)(ti)養生等(deng)休閑(xian)(xian)場(chang)地。重視開封市(shi)(shi)祥符區朱仙鎮(zhen)(zhen)、禹(yu)州(zhou)市(shi)(shi)神垕鎮(zhen)(zhen)、淅(xi)川縣(xian)荊(jing)紫關鎮(zhen)(zhen)、社旗(qi)縣(xian)賒店(dian)鎮(zhen)(zhen)等(deng)名鎮(zhen)(zhen)的歷史文化(hua)(hua)傳承(cheng)和整體(ti)(ti)風(feng)貌保護,推(tui)動(dong)由食宿、觀(guan)光旅(lv)游(you)(you)(you)(you)向休閑(xian)(xian)、體(ti)(ti)驗(yan)、度假(jia)旅(lv)游(you)(you)(you)(you)轉變,打(da)造古(gu)鎮(zhen)(zhen)旅(lv)游(you)(you)(you)(you)升(sheng)級版。加(jia)快鞏義市(shi)(shi)康(kang)店(dian)鎮(zhen)(zhen)、汝州(zhou)市(shi)(shi)溫泉鎮(zhen)(zhen)、永城(cheng)(cheng)(cheng)市(shi)(shi)芒(mang)山鎮(zhen)(zhen)、林州(zhou)市(shi)(shi)石板巖鎮(zhen)(zhen)、信(xin)陽(yang)市(shi)(shi)浉(shi)河區浉(shi)河港鎮(zhen)(zhen)等(deng)旅(lv)游(you)(you)(you)(you)風(feng)情(qing)小鎮(zhen)(zhen)建設(she)(she)。通過聚集創(chuang)新創(chuang)業要素、擴(kuo)展旅(lv)游(you)(you)(you)(you)服務(wu)(wu)功能,在中心城(cheng)(cheng)(cheng)市(shi)(shi)周邊打(da)造一(yi)批(pi)現代化(hua)(hua)特色旅(lv)游(you)(you)(you)(you)小鎮(zhen)(zhen)。
八、支持發展體育旅游
加強旅游與健身休閑、競賽表演的融合發展,鼓勵特色體育場館、設施和基地向旅游者開放。依托登封嵩皇體育小鎮、中牟黃河濕地賽車公園、欒川伏牛山滑雪度假樂園、林州國際滑翔基地、輝縣萬仙山國家攀巖公園、焦作太極體育中心、睢縣水上運動賽事基地等,大力發展運動體驗、賽事觀賞、戶外運動、體育節慶等。依托鄭開國際馬拉松、強渡黃河極限挑戰賽、太極拳交流賽、功夫擂臺賽等打造體育旅游品牌。規范發展漂流、滑雪、滑草、攀巖、滑翔、登山、自行車、航空運動、水上運動等體育旅游項目。到2020年,全省打造1—2個具有國際影響力的體育旅游目的地,建設1—2個國家體育旅游示范基地。
九、積極發展商務會展旅游
發揮鄭州、開封、洛(luo)陽、焦作等(deng)旅(lv)游城市的商(shang)(shang)旅(lv)會(hui)(hui)(hui)展功能(neng),積極發展商(shang)(shang)貿會(hui)(hui)(hui)議、行業會(hui)(hui)(hui)展、區域(yu)年會(hui)(hui)(hui)、文化(hua)藝(yi)術交流(liu)會(hui)(hui)(hui)、產(chan)品發布會(hui)(hui)(hui)等(deng)商(shang)(shang)務(wu)旅(lv)游產(chan)品,支持鄭州建設商(shang)(shang)務(wu)會(hui)(hui)(hui)展旅(lv)游目的地。爭取(qu)更多有影響力的大型會(hui)(hui)(hui)議、賽(sai)事、博覽會(hui)(hui)(hui)、交易(yi)會(hui)(hui)(hui)等(deng)在我省舉辦,促進旅(lv)游產(chan)業與會(hui)(hui)(hui)展業融合發展。
第四節 延伸產業鏈條
通過盤活存量、做優(you)增(zeng)量,優(you)化傳統旅游要素結(jie)構,實現(xian)旅游市場供給與需求動態平衡。
一、創新發展旅游購物業
依托老字(zi)號(hao)品(pin)牌,突(tu)出(chu)我省文化元(yuan)素(su),推出(chu)“老家禮物(wu)”系列旅(lv)(lv)游(you)(you)(you)(you)商(shang)(shang)品(pin)。將(jiang)少林功夫、開封菊花、汴(bian)繡、木版年畫、洛(luo)陽(yang)牡丹、唐(tang)三彩、太極文化、鈞瓷、汝(ru)瓷等特色(se)文化元(yuan)素(su)融(rong)入日常消(xiao)費品(pin)設(she)計,開發實(shi)用(yong)、美觀、便攜的(de)旅(lv)(lv)游(you)(you)(you)(you)商(shang)(shang)品(pin)。建(jian)設(she)一批旅(lv)(lv)游(you)(you)(you)(you)商(shang)(shang)品(pin)研(yan)發中心(xin)、生產基地(di)和(he)(he)創客(ke)基地(di)。在中心(xin)城市(shi)(shi)和(he)(he)重(zhong)(zhong)要旅(lv)(lv)游(you)(you)(you)(you)目的(de)地(di)建(jian)設(she)一批休(xiu)閑購(gou)物(wu)街區和(he)(he)旅(lv)(lv)游(you)(you)(you)(you)商(shang)(shang)品(pin)集散市(shi)(shi)場(chang),在機場(chang)、高鐵(tie)站、旅(lv)(lv)游(you)(you)(you)(you)服務(wu)中心(xin)、重(zhong)(zhong)點(dian)(dian)旅(lv)(lv)游(you)(you)(you)(you)景區等地(di)設(she)置特色(se)旅(lv)(lv)游(you)(you)(you)(you)商(shang)(shang)品(pin)購(gou)物(wu)區。“十三五”期間(jian),重(zhong)(zhong)點(dian)(dian)培育(yu)20—30家大型(xing)旅(lv)(lv)游(you)(you)(you)(you)商(shang)(shang)品(pin)生產企(qi)業,建(jian)設(she)3—5個大型(xing)旅(lv)(lv)游(you)(you)(you)(you)商(shang)(shang)品(pin)交(jiao)易中心(xin)和(he)(he)旅(lv)(lv)游(you)(you)(you)(you)商(shang)(shang)品(pin)創意(yi)園區。
二、構建新型旅游住宿業
注重結構優(you)化、品(pin)牌(pai)(pai)打造(zao)和(he)服務提升(sheng)(sheng),培育一批有競爭力的住(zhu)(zhu)宿(su)(su)品(pin)牌(pai)(pai),推進住(zhu)(zhu)宿(su)(su)企(qi)業(ye)連鎖化、網絡(luo)化、集團(tuan)化發(fa)(fa)展。引進國(guo)際知名品(pin)牌(pai)(pai)連鎖酒(jiu)店,加強度假酒(jiu)店建設,加快傳統酒(jiu)店提升(sheng)(sheng)改(gai)造(zao),提高管理(li)服務水平。大力發(fa)(fa)展具有我省(sheng)地(di)方特(te)色的主(zhu)題酒(jiu)店,積(ji)極(ji)發(fa)(fa)展特(te)色鄉村酒(jiu)店、汽(qi)車旅(lv)(lv)館、青年(nian)旅(lv)(lv)舍、主(zhu)題風情客(ke)棧(zhan)和(he)文(wen)化民宿(su)(su),鼓勵發(fa)(fa)展自(zi)駕車旅(lv)(lv)居車營(ying)地(di)、帳篷酒(jiu)店、露(lu)營(ying)地(di)等新型住(zhu)(zhu)宿(su)(su)業(ye)態。
三、豐富完善旅游娛樂業
推廣“景區(qu)(qu)(qu)+游(you)樂(le)”“景區(qu)(qu)(qu)+劇(ju)場”“景區(qu)(qu)(qu)+演(yan)(yan)(yan)(yan)藝”等(deng)(deng)景區(qu)(qu)(qu)娛樂(le)模式,進(jin)一步優化(hua)《禪(chan)宗少(shao)林(lin)·音(yin)樂(le)大典》《大宋(song)·東京夢(meng)華》《功夫(fu)詩·九(jiu)卷(juan)》等(deng)(deng)演(yan)(yan)(yan)(yan)藝項(xiang)目,鼓勵4A級以(yi)上旅游(you)景區(qu)(qu)(qu)開發有本地(di)特色(se)的表(biao)(biao)演(yan)(yan)(yan)(yan)項(xiang)目。結合古城、古鎮(zhen)、古村開發,加快發展(zhan)以(yi)文(wen)藝表(biao)(biao)演(yan)(yan)(yan)(yan)、夜(ye)游(you)等(deng)(deng)為主要(yao)內容的夜(ye)休閑活動。利用豫劇(ju)、曲(qu)劇(ju)、越調等(deng)(deng)地(di)方戲曲(qu)及(ji)曲(qu)藝、雜技等(deng)(deng)特色(se)資源,豐富(fu)旅游(you)娛樂(le)業內容。
四、優化提升旅游餐飲業
挖掘我省(sheng)傳統菜(cai)系和地方特(te)色餐(can)飲,弘揚豫(yu)菜(cai)文化,推(tui)出(chu)“老家味道”系列美食(shi)(shi)產品。支持我省(sheng)餐(can)飲知名(ming)企(qi)業規模化發(fa)展(zhan),打(da)造(zao)特(te)色餐(can)飲品牌。支持在鄭州、開(kai)封、洛陽(yang)、安陽(yang)、焦作(zuo)、南陽(yang)、信陽(yang)等(deng)重點旅游城市打(da)造(zao)一(yi)批特(te)色美食(shi)(shi)街區。鼓勵依(yi)托特(te)色景區、古(gu)鎮古(gu)村、旅游風情(qing)小鎮建設美食(shi)(shi)小鎮、美食(shi)(shi)鄉村、美食(shi)(shi)農莊(zhuang)。
第五節 實施精準營銷
建立立體化旅游宣傳營銷體系(xi),實(shi)施旅游精(jing)準(zhun)營銷,充(chong)分(fen)釋放旅游需求,拉動旅游新消費。
一、宣傳旅游形象
在(zai)國(guo)(guo)內市場講好(hao)“老家(jia)(jia)(jia)故事(shi)”,持(chi)續宣傳(chuan)“豫(yu)見中(zhong)(zhong)國(guo)(guo)·老家(jia)(jia)(jia)河(he)南(nan)(nan)”品牌(pai)形(xing)(xing)象(xiang)。在(zai)國(guo)(guo)際市場講好(hao)“河(he)南(nan)(nan)故事(shi)”,強化“河(he)南(nan)(nan)·中(zhong)(zhong)國(guo)(guo)歷史開(kai)始的(de)地方”整(zheng)體旅(lv)(lv)游(you)形(xing)(xing)象(xiang)。積極(ji)發(fa)揮(hui)各類平臺(tai)作用(yong),利用(yong)多種宣傳(chuan)手段,全方位推(tui)介(jie)我省旅(lv)(lv)游(you)形(xing)(xing)象(xiang)。發(fa)揮(hui)品牌(pai)引領(ling)功能,推(tui)出“老家(jia)(jia)(jia)美景”“老家(jia)(jia)(jia)印象(xiang)”“老家(jia)(jia)(jia)味道”“老家(jia)(jia)(jia)禮(li)物”“老家(jia)(jia)(jia)小鎮”“老家(jia)(jia)(jia)鄉村”“老家(jia)(jia)(jia)客棧(zhan)”等系列“老家(jia)(jia)(jia)”品牌(pai),形(xing)(xing)成支撐(cheng)“老家(jia)(jia)(jia)河(he)南(nan)(nan)”形(xing)(xing)象(xiang)的(de)旅(lv)(lv)游(you)品牌(pai)體系。創新(xin)營(ying)銷方式,強化線上線下(xia)結(jie)合、虛擬網絡與實體服務對(dui)接。綜合運用(yong)現代(dai)化傳(chuan)播手段,全方位宣傳(chuan)推(tui)介(jie)我省旅(lv)(lv)游(you)產品和旅(lv)(lv)游(you)目的(de)地。
二、開拓旅游市場
大力(li)提(ti)振入境旅(lv)游(you)(you)(you)(you)。優化(hua)入境旅(lv)游(you)(you)(you)(you)政策,推進(jin)入境旅(lv)游(you)(you)(you)(you)簽證、通關便利化(hua)。提(ti)升入境旅(lv)游(you)(you)(you)(you)公共(gong)服務和商業接(jie)待水平(ping),提(ti)高入境旅(lv)游(you)(you)(you)(you)服務品質。積(ji)極發揮(hui)聯合國(guo)世界(jie)旅(lv)游(you)(you)(you)(you)組織旅(lv)游(you)(you)(you)(you)可持續發展河南省(sheng)觀測(ce)站的平(ping)臺作(zuo)用(yong)和國(guo)際民間(jian)交流團體(ti)、國(guo)際性(xing)行(xing)業協會的影響力(li),建設河南旅(lv)游(you)(you)(you)(you)海外營銷推廣中心。加強與境外知名旅(lv)行(xing)商合作(zuo),充分發揮(hui)自貿試驗區在促進(jin)入境旅(lv)游(you)(you)(you)(you)發展方面先行(xing)先試的作(zuo)用(yong)。
積極發展國內旅游。進一步加強長三角(jiao)、京(jing)津冀、泛珠三角(jiao)等(deng)客(ke)源(yuan)市場開(kai)發,實施(shi)資源(yuan)共享、客(ke)源(yuan)互送的互游計劃。發揮(hui)高(gao)鐵(tie)旅游聯(lian)盟平臺作用,積極開(kai)展針對高(gao)速鐵(tie)路、高(gao)速公路沿線客(ke)源(yuan)城市的宣傳促銷(xiao)活動。鼓勵5A級(ji)景(jing)區(qu)在主(zhu)要客(ke)源(yuan)市場城市設立營銷(xiao)推廣機構,實現市場營銷(xiao)常(chang)態化。
有序(xu)發展出境(jing)(jing)(jing)(jing)旅游(you)(you)。強化出境(jing)(jing)(jing)(jing)游(you)(you)業(ye)務旅行社資(zi)質的(de)審核(he)和(he)監管,加強對出境(jing)(jing)(jing)(jing)旅游(you)(you)產品的(de)引導和(he)監控,倡導文(wen)(wen)明出游(you)(you)和(he)文(wen)(wen)明消(xiao)費,建立完善出境(jing)(jing)(jing)(jing)旅游(you)(you)目的(de)地安全預警(jing)制(zhi)度(du),不(bu)斷提升出境(jing)(jing)(jing)(jing)旅游(you)(you)的(de)服務質量,維護出境(jing)(jing)(jing)(jing)游(you)(you)客的(de)合法權益。
三、打造節會品牌
積(ji)極打(da)造(zao)以中(zhong)(zhong)國(鄭州)國際(ji)(ji)旅(lv)游城市(shi)(shi)市(shi)(shi)長論壇、黃(huang)帝故里拜祖大(da)典、中(zhong)(zhong)國開封菊花文(wen)化(hua)(hua)節、中(zhong)(zhong)國洛陽牡丹文(wen)化(hua)(hua)節、“中(zhong)(zhong)華源”國際(ji)(ji)文(wen)化(hua)(hua)旅(lv)游推廣(guang)周等(deng)為代表的節會活動品牌。鼓勵(li)各(ge)地結合自身實際(ji)(ji),組(zu)織策劃形式多樣、富(fu)有成(cheng)效的旅(lv)游活動,提升我省旅(lv)游品牌的知名度和美(mei)譽度。
第六節 壯大旅游市場主體
引(yin)導旅(lv)(lv)游(you)(you)企(qi)業(ye)(ye)做優做強,推進(jin)大型(xing)(xing)旅(lv)(lv)游(you)(you)企(qi)業(ye)(ye)多(duo)元化(hua)(hua)(hua)擴張、中(zhong)型(xing)(xing)旅(lv)(lv)游(you)(you)企(qi)業(ye)(ye)連鎖化(hua)(hua)(hua)發展(zhan)、小(xiao)(xiao)型(xing)(xing)旅(lv)(lv)游(you)(you)企(qi)業(ye)(ye)專業(ye)(ye)化(hua)(hua)(hua)拓展(zhan)。積極引(yin)進(jin)國內(nei)外(wai)大型(xing)(xing)企(qi)業(ye)(ye)、旅(lv)(lv)游(you)(you)集團投資落戶我省,實(shi)現與(yu)本省企(qi)業(ye)(ye)的(de)(de)融合發展(zhan)。鼓(gu)勵(li)省內(nei)骨干(gan)旅(lv)(lv)游(you)(you)企(qi)業(ye)(ye)采(cai)取資本擴張、品(pin)牌(pai)輸出、特(te)許經營(ying)等(deng)方(fang)式進(jin)行(xing)(xing)連鎖、聯合發展(zhan)。支(zhi)持我省大型(xing)(xing)工業(ye)(ye)、房地產開發企(qi)業(ye)(ye)及(ji)其他(ta)企(qi)業(ye)(ye)集團跨(kua)界進(jin)入旅(lv)(lv)游(you)(you)產業(ye)(ye),形成跨(kua)地區(qu)、跨(kua)行(xing)(xing)業(ye)(ye)、跨(kua)所有制(zhi)的(de)(de)旅(lv)(lv)游(you)(you)企(qi)業(ye)(ye)。支(zhi)持中(zhong)小(xiao)(xiao)微旅(lv)(lv)游(you)(you)企(qi)業(ye)(ye)特(te)色化(hua)(hua)(hua)、專業(ye)(ye)化(hua)(hua)(hua)發展(zhan),打(da)造(zao)中(zhong)小(xiao)(xiao)微旅(lv)(lv)游(you)(you)企(qi)業(ye)(ye)創(chuang)新(xin)創(chuang)業(ye)(ye)公共孵化(hua)(hua)(hua)平臺。鼓(gu)勵(li)在線旅(lv)(lv)游(you)(you)企(qi)業(ye)(ye)進(jin)行(xing)(xing)全(quan)產業(ye)(ye)鏈運營(ying),提高集團化(hua)(hua)(hua)、國際化(hua)(hua)(hua)發展(zhan)水(shui)平。推動傳(chuan)統旅(lv)(lv)行(xing)(xing)社(she)轉型(xing)(xing)升(sheng)級,鼓(gu)勵(li)有實(shi)力的(de)(de)旅(lv)(lv)行(xing)(xing)社(she)跨(kua)區(qu)域設(she)立分支(zhi)機構,支(zhi)持旅(lv)(lv)行(xing)(xing)社(she)服務網絡進(jin)社(she)區(qu)、進(jin)農(nong)村。加(jia)強旅(lv)(lv)行(xing)(xing)社(she)行(xing)(xing)業(ye)(ye)自律(lv),打(da)造(zao)誠信品(pin)牌(pai)旅(lv)(lv)行(xing)(xing)社(she)。“十(shi)三五”期間,力爭培育3—5家年(nian)綜(zong)合收入超20億元的(de)(de)旅(lv)(lv)游(you)(you)企(qi)業(ye)(ye),打(da)造(zao)2—3家全(quan)國百強旅(lv)(lv)行(xing)(xing)社(she)。
第七節 推進智慧旅游
提升旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)信(xin)息(xi)(xi)化(hua)(hua)基礎設(she)施水平(ping),加快(kuai)機場(chang)、車站、賓館飯店(dian)、景區(qu)(qu)景點、鄉(xiang)村旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)點等重點涉旅(lv)(lv)(lv)(lv)(lv)(lv)區(qu)(qu)域的(de)無線網絡建設(she),推動游(you)(you)(you)(you)(you)(you)(you)(you)客集中(zhong)區(qu)(qu)、環(huan)境(jing)敏感區(qu)(qu)、高風險地(di)區(qu)(qu)物聯網設(she)施建設(she)。加快(kuai)洛陽、鄭州智(zhi)慧(hui)(hui)(hui)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)城市(shi)建設(she)步(bu)伐,支持(chi)更(geng)多城市(shi)創建國(guo)家智(zhi)慧(hui)(hui)(hui)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)試(shi)點城市(shi)。加快(kuai)智(zhi)慧(hui)(hui)(hui)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)企業(ye)、智(zhi)慧(hui)(hui)(hui)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)鄉(xiang)村建設(she),打造一(yi)批智(zhi)慧(hui)(hui)(hui)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)景區(qu)(qu)、酒(jiu)店(dian)、旅(lv)(lv)(lv)(lv)(lv)(lv)行(xing)(xing)社,培育一(yi)批“互聯網+旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)”創新示范基地(di),支持(chi)互聯網旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)企業(ye)加快(kuai)發展。至2020年(nian),全省5A級(ji)景區(qu)(qu)及部分4A級(ji)景區(qu)(qu)建成智(zhi)慧(hui)(hui)(hui)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)景區(qu)(qu),全省4A級(ji)以上(shang)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)景區(qu)(qu)實(shi)現無線網絡、智(zhi)能導(dao)游(you)(you)(you)(you)(you)(you)(you)(you)、電子(zi)講(jiang)解、在線預(yu)訂、信(xin)息(xi)(xi)推送、視頻(pin)監控等功(gong)能全覆蓋。建設(she)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)產業(ye)大數(shu)據(ju)平(ping)臺和(he)智(zhi)慧(hui)(hui)(hui)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)公(gong)共服(fu)務平(ping)臺,推動旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)與交通運輸、公(gong)安、工商、氣(qi)象(xiang)、國(guo)土資源、衛生計(ji)生、文(wen)化(hua)(hua)、航空(kong)、通信(xin)管(guan)理等部門、行(xing)(xing)業(ye)的(de)數(shu)據(ju)共享(xiang),實(shi)現對(dui)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)產業(ye)運行(xing)(xing)的(de)有效監測。加強信(xin)息(xi)(xi)技術在旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)行(xing)(xing)業(ye)管(guan)理中(zhong)的(de)應(ying)用,推進(jin)以在線辦事、行(xing)(xing)政(zheng)審批、人才培訓(xun)、行(xing)(xing)業(ye)監管(guan)、游(you)(you)(you)(you)(you)(you)(you)(you)客流量監測和(he)風險隱(yin)患防控為主要內(nei)容的(de)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)產業(ye)運行(xing)(xing)管(guan)理系統建設(she)。以行(xing)(xing)業(ye)大數(shu)據(ju)為基礎,建立(li)全省一(yi)體(ti)化(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)營銷宣(xuan)傳(chuan)體(ti)系。
第八節 完善旅游公共服務體系
全面(mian)提升旅(lv)游公(gong)共(gong)信(xin)息、交(jiao)通集散、安全保障、便民惠(hui)民等(deng)服務(wu)水平,構建高效便捷(jie)的現代旅(lv)游公(gong)共(gong)服務(wu)體系(xi)。
一、完善旅游公共信息服務體系
構建(jian)以(yi)(yi)旅(lv)(lv)(lv)(lv)游(you)(you)公(gong)(gong)共(gong)信息(xi)服(fu)務平臺為基(ji)礎(chu),高清(qing)實時視頻觀景平臺、觸摸終(zhong)端、手機(ji)應(ying)用(yong)軟(ruan)件等(deng)為媒介的旅(lv)(lv)(lv)(lv)游(you)(you)公(gong)(gong)共(gong)信息(xi)服(fu)務體(ti)(ti)系。推(tui)動(dong)(dong)互動(dong)(dong)體(ti)(ti)驗技(ji)術、移動(dong)(dong)信息(xi)技(ji)術、物聯網技(ji)術等(deng)在旅(lv)(lv)(lv)(lv)游(you)(you)產業中(zhong)應(ying)用(yong)。加快線(xian)上(shang)(shang)線(xian)下服(fu)務融(rong)合(he),為游(you)(you)客(ke)提(ti)供(gong)旅(lv)(lv)(lv)(lv)游(you)(you)資訊(xun)查詢(xun)、產品推(tui)薦(jian)、行程(cheng)規(gui)劃、門票酒店(dian)預訂(ding)、景區(qu)導游(you)(you)導覽、虛擬旅(lv)(lv)(lv)(lv)游(you)(you)、旅(lv)(lv)(lv)(lv)游(you)(you)地圖等(deng)旅(lv)(lv)(lv)(lv)游(you)(you)公(gong)(gong)共(gong)信息(xi)服(fu)務。加強旅(lv)(lv)(lv)(lv)游(you)(you)咨(zi)詢(xun)中(zhong)心、咨(zi)詢(xun)服(fu)務點(dian)建(jian)設,完善覆蓋城市主要旅(lv)(lv)(lv)(lv)游(you)(you)中(zhong)心區(qu)、3A級以(yi)(yi)上(shang)(shang)景區(qu)、重點(dian)鄉(xiang)村旅(lv)(lv)(lv)(lv)游(you)(you)點(dian)以(yi)(yi)及機(ji)場、車站、高速公(gong)(gong)路服(fu)務區(qu)、商業步行街(jie)區(qu)等(deng)游(you)(you)客(ke)聚集(ji)區(qu)域的旅(lv)(lv)(lv)(lv)游(you)(you)咨(zi)詢(xun)服(fu)務網絡,為散(san)客(ke)和自駕游(you)(you)客(ke)提(ti)供(gong)人工咨(zi)詢(xun)、信息(xi)查詢(xun)等(deng)服(fu)務。
二、完善旅游安全保障體系
加強(qiang)對旅(lv)(lv)(lv)(lv)游(you)(you)道路(lu)特(te)別是橋梁、隧道等的交(jiao)通安全(quan)(quan)管理(li),對客運(yun)索道、大型游(you)(you)樂(le)設(she)施(shi)等特(te)種旅(lv)(lv)(lv)(lv)游(you)(you)設(she)備定期開展安全(quan)(quan)監測,對旅(lv)(lv)(lv)(lv)游(you)(you)用(yong)車、用(yong)船進(jin)行動(dong)態監測,開展景(jing)(jing)區景(jing)(jing)點最大承(cheng)載量管控(kong)和(he)(he)專項檢(jian)查(cha)。完善(shan)旅(lv)(lv)(lv)(lv)游(you)(you)市場綜合(he)監管機制,重點治理(li)擾亂旅(lv)(lv)(lv)(lv)游(you)(you)市場秩序、侵(qin)害旅(lv)(lv)(lv)(lv)游(you)(you)者權益的突出問(wen)題,落(luo)實(shi)旅(lv)(lv)(lv)(lv)游(you)(you)市場監管責任,提(ti)高監管水平(ping)和(he)(he)保(bao)障(zhang)能(neng)力,營造誠信經營、公平(ping)競(jing)爭、文明(ming)有序的旅(lv)(lv)(lv)(lv)游(you)(you)市場環境。深化旅(lv)(lv)(lv)(lv)游(you)(you)保(bao)險合(he)作,完善(shan)旅(lv)(lv)(lv)(lv)游(you)(you)保(bao)險產品(pin),提(ti)高保(bao)障(zhang)額度,擴大覆蓋(gai)范圍,提(ti)升理(li)賠(pei)服務(wu)水平(ping)。建立健全(quan)(quan)多部門協同合(he)作的旅(lv)(lv)(lv)(lv)游(you)(you)應(ying)急(ji)處(chu)置機制,落(luo)實(shi)旅(lv)(lv)(lv)(lv)游(you)(you)企業(ye)安全(quan)(quan)責任制,推動(dong)旅(lv)(lv)(lv)(lv)游(you)(you)企業(ye)建立應(ying)急(ji)隊伍、完善(shan)應(ying)急(ji)救(jiu)援設(she)備設(she)施(shi)、開展應(ying)急(ji)培訓演練,實(shi)現一線從業(ye)人員(yuan)旅(lv)(lv)(lv)(lv)游(you)(you)安全(quan)(quan)培訓全(quan)(quan)覆蓋(gai)。
三、實施旅游交通通達工程
加快(kuai)通(tong)(tong)(tong)達(da)(da)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)區的(de)道(dao)(dao)(dao)(dao)(dao)(dao)路(lu)建(jian)(jian)(jian)設(she)(she),積極構建(jian)(jian)(jian)航空(kong)、鐵(tie)路(lu)、公路(lu)、城(cheng)(cheng)市公交(jiao)(jiao)(jiao)、城(cheng)(cheng)市軌道(dao)(dao)(dao)(dao)(dao)(dao)交(jiao)(jiao)(jiao)通(tong)(tong)(tong)等(deng)多種交(jiao)(jiao)(jiao)通(tong)(tong)(tong)方式“零距離(li)換乘(cheng)、無(wu)縫(feng)化銜接(jie)”的(de)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)綜合(he)交(jiao)(jiao)(jiao)通(tong)(tong)(tong)體(ti)系。強(qiang)(qiang)化鄭州(zhou)新鄭國際機場(chang)(chang)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)交(jiao)(jiao)(jiao)通(tong)(tong)(tong)樞紐(niu)(niu)作用,構建(jian)(jian)(jian)連接(jie)全球(qiu)重要樞紐(niu)(niu)機場(chang)(chang)和(he)主要經濟體(ti)的(de)空(kong)中通(tong)(tong)(tong)道(dao)(dao)(dao)(dao)(dao)(dao)。完(wan)善國內航線(xian)網絡,開(kai)通(tong)(tong)(tong)鄭州(zhou)至國內旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)熱點(dian)城(cheng)(cheng)市的(de)“空(kong)中快(kuai)線(xian)”,提(ti)(ti)高鄭州(zhou)至重點(dian)客源城(cheng)(cheng)市的(de)航線(xian)密(mi)度。加快(kuai)支(zhi)線(xian)機場(chang)(chang)建(jian)(jian)(jian)設(she)(she),積極推(tui)進通(tong)(tong)(tong)用機場(chang)(chang)建(jian)(jian)(jian)設(she)(she),將旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)交(jiao)(jiao)(jiao)通(tong)(tong)(tong)設(she)(she)施(shi)建(jian)(jian)(jian)設(she)(she)和(he)低空(kong)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)產品(pin)開(kai)發(fa)相結合(he),發(fa)展空(kong)中觀光、空(kong)中巴士、駕駛體(ti)驗、航拍攝影等(deng)低空(kong)飛行旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)產品(pin)。依(yi)托(tuo)米字形高速鐵(tie)路(lu)網建(jian)(jian)(jian)設(she)(she),加強(qiang)(qiang)我省(sheng)(sheng)與(yu)京津冀、長三角、珠(zhu)三角、成(cheng)渝、山東半島等(deng)客源市場(chang)(chang)的(de)互聯(lian)互通(tong)(tong)(tong)。建(jian)(jian)(jian)設(she)(she)沿(yan)南太行、伏牛山旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)通(tong)(tong)(tong)道(dao)(dao)(dao)(dao)(dao)(dao),研究(jiu)規劃(hua)沿(yan)大別山旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)通(tong)(tong)(tong)道(dao)(dao)(dao)(dao)(dao)(dao)。加強(qiang)(qiang)重點(dian)景(jing)(jing)區與(yu)高速公路(lu)連接(jie)通(tong)(tong)(tong)道(dao)(dao)(dao)(dao)(dao)(dao)建(jian)(jian)(jian)設(she)(she),實現高速公路(lu)基本(ben)覆蓋全省(sheng)(sheng)4A級以上旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)區。加快(kuai)黃河(he)中下(xia)游(you)(you)(you)(you)兩(liang)岸旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)通(tong)(tong)(tong)道(dao)(dao)(dao)(dao)(dao)(dao)、濱河(he)綠道(dao)(dao)(dao)(dao)(dao)(dao)和(he)自行車(che)慢道(dao)(dao)(dao)(dao)(dao)(dao)系統建(jian)(jian)(jian)設(she)(she),加強(qiang)(qiang)沿(yan)南水北調中線(xian)干渠兩(liang)側旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)通(tong)(tong)(tong)道(dao)(dao)(dao)(dao)(dao)(dao)建(jian)(jian)(jian)設(she)(she)。實施(shi)縣鄉道(dao)(dao)(dao)(dao)(dao)(dao)路(lu)提(ti)(ti)質工(gong)程(cheng),提(ti)(ti)升(sheng)鄉村旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)的(de)通(tong)(tong)(tong)達(da)(da)性。加強(qiang)(qiang)省(sheng)(sheng)區協作,建(jian)(jian)(jian)設(she)(she)太行山旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)風景(jing)(jing)道(dao)(dao)(dao)(dao)(dao)(dao)、大別山旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)風景(jing)(jing)道(dao)(dao)(dao)(dao)(dao)(dao)、黃河(he)中下(xia)游(you)(you)(you)(you)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)風景(jing)(jing)道(dao)(dao)(dao)(dao)(dao)(dao)、南水北調中線(xian)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)風景(jing)(jing)道(dao)(dao)(dao)(dao)(dao)(dao)四(si)條(tiao)跨(kua)區域旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)風景(jing)(jing)道(dao)(dao)(dao)(dao)(dao)(dao),實施(shi)沿(yan)線(xian)立(li)體(ti)景(jing)(jing)觀營(ying)造工(gong)程(cheng),加強(qiang)(qiang)觀景(jing)(jing)游(you)(you)(you)(you)憩設(she)(she)施(shi)建(jian)(jian)(jian)設(she)(she)。
完善(shan)(shan)旅(lv)(lv)(lv)(lv)游(you)(you)集(ji)(ji)散體(ti)系(xi),加(jia)快省(sheng)旅(lv)(lv)(lv)(lv)游(you)(you)服務(wu)中(zhong)心(xin)建(jian)(jian)設(she)(she)(she),強(qiang)化旅(lv)(lv)(lv)(lv)游(you)(you)指揮調度、信息咨詢(xun)、應(ying)急(ji)救(jiu)援等(deng)(deng)方(fang)面(mian)的引導、協調功能,構(gou)建(jian)(jian)覆蓋全省(sheng)的旅(lv)(lv)(lv)(lv)游(you)(you)集(ji)(ji)散指揮平臺(tai)。依托鄭(zheng)州國家中(zhong)心(xin)城(cheng)市建(jian)(jian)設(she)(she)(she),打造中(zhong)國中(zhong)部旅(lv)(lv)(lv)(lv)游(you)(you)集(ji)(ji)散中(zhong)心(xin)。加(jia)強(qiang)洛陽(yang)、安陽(yang)、信陽(yang)、商丘(qiu)、焦(jiao)作、南陽(yang)、三門峽等(deng)(deng)市旅(lv)(lv)(lv)(lv)游(you)(you)目的地建(jian)(jian)設(she)(she)(she),提升(sheng)綜合旅(lv)(lv)(lv)(lv)游(you)(you)服務(wu)功能,建(jian)(jian)設(she)(she)(she)全要素(su)聚集(ji)(ji)、輻射周邊的區(qu)(qu)域旅(lv)(lv)(lv)(lv)游(you)(you)集(ji)(ji)散中(zhong)心(xin)。完善(shan)(shan)提升(sheng)高速公路(lu)服務(wu)區(qu)(qu)旅(lv)(lv)(lv)(lv)游(you)(you)功能,融(rong)入(ru)旅(lv)(lv)(lv)(lv)游(you)(you)信息咨詢(xun)、休(xiu)閑、購物、美食、娛樂等(deng)(deng)元素(su),加(jia)強(qiang)景觀營造,將(jiang)服務(wu)區(qu)(qu)打造成(cheng)自(zi)(zi)駕(jia)游(you)(you)休(xiu)閑驛站(zhan)。提高鄉村(cun)旅(lv)(lv)(lv)(lv)游(you)(you)道路(lu)等(deng)(deng)級,加(jia)強(qiang)道路(lu)養護,推進鄉村(cun)旅(lv)(lv)(lv)(lv)游(you)(you)公路(lu)旅(lv)(lv)(lv)(lv)游(you)(you)標識標牌建(jian)(jian)設(she)(she)(she)。推廣(guang)旅(lv)(lv)(lv)(lv)居(ju)生(sheng)活方(fang)式,加(jia)快自(zi)(zi)駕(jia)車旅(lv)(lv)(lv)(lv)居(ju)車營地建(jian)(jian)設(she)(she)(she),完善(shan)(shan)自(zi)(zi)駕(jia)車旅(lv)(lv)(lv)(lv)游(you)(you)服務(wu)體(ti)系(xi),形成(cheng)一批自(zi)(zi)駕(jia)車旅(lv)(lv)(lv)(lv)居(ju)車旅(lv)(lv)(lv)(lv)游(you)(you)線(xian)路(lu)。大力發展(zhan)自(zi)(zi)駕(jia)車旅(lv)(lv)(lv)(lv)居(ju)車租賃(lin)業務(wu),支持汽(qi)車租賃(lin)企(qi)業做大做強(qiang)。
四、加強旅游惠民便民服務
鼓勵景區(qu)增加免費開(kai)放(fang)空間(jian),推(tui)動博物館、紀念館、愛(ai)國主(zhu)(zhu)義教育示范(fan)基(ji)地(di)等免費開(kai)放(fang),落(luo)實(shi)(shi)殘疾(ji)人(ren)(ren)、老年人(ren)(ren)、現役(yi)軍(jun)人(ren)(ren)、未(wei)成(cheng)年人(ren)(ren)、學生等景區(qu)門票減免政策。鼓勵各地(di)發行旅(lv)游一卡通、電子(zi)消費券、旅(lv)游年卡等,為(wei)游客、市民(min)提供旅(lv)游便利服務。加強(qiang)政策引導、標(biao)準(zhun)規范(fan)、技(ji)術(shu)創(chuang)新(xin)、典型示范(fan),持續(xu)推(tui)進旅(lv)游“廁(ce)所革命(ming)”。重(zhong)點(dian)抓(zhua)好鄉村旅(lv)游廁(ce)所改造,著力推(tui)進山區(qu)和平原缺水地(di)區(qu)廁(ce)所技(ji)術(shu)革新(xin),實(shi)(shi)現主(zhu)(zhu)要旅(lv)游景區(qu)、旅(lv)游場所、旅(lv)游線路(lu)和鄉村旅(lv)游點(dian)的廁(ce)所全(quan)部達到A級標(biao)準(zhun)。
第九節 優化旅游市場環境
規范(fan)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)市(shi)場秩序(xu),強(qiang)(qiang)化(hua)(hua)社會(hui)監督(du),創新監管(guan)(guan)(guan)機制(zhi)(zhi),推(tui)進依(yi)法(fa)治(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)、依(yi)法(fa)興旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)、依(yi)法(fa)強(qiang)(qiang)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)。健全旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)綜合(he)(he)監管(guan)(guan)(guan)機制(zhi)(zhi),構(gou)(gou)建(jian)屬地(di)管(guan)(guan)(guan)理、部門聯動、行業(ye)自(zi)(zi)律、各司(si)其職、齊抓共管(guan)(guan)(guan)的工(gong)作格局(ju)。持(chi)續(xu)開展(zhan)(zhan)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)市(shi)場秩序(xu)整治(zhi)行動,依(yi)法(fa)打擊不合(he)(he)理低價(jia)游(you)(you)(you)(you)(you)(you)(you)、強(qiang)(qiang)迫(po)或變相強(qiang)(qiang)迫(po)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)消費、虛假廣告宣傳等行為(wei),切(qie)實(shi)(shi)維護旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)者(zhe)(zhe)(zhe)的合(he)(he)法(fa)權益。建(jian)立健全旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)信(xin)(xin)用信(xin)(xin)息(xi)公(gong)示(shi)制(zhi)(zhi)度,打擊旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)失信(xin)(xin)行為(wei)。提(ti)升(sheng)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)服(fu)務質(zhi)量,探(tan)索建(jian)立旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)市(shi)場秩序(xu)綜合(he)(he)評(ping)價(jia)制(zhi)(zhi)度,建(jian)立旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)產品和(he)服(fu)務標(biao)(biao)準(zhun)(zhun)公(gong)開承諾和(he)監督(du)制(zhi)(zhi)度。加(jia)強(qiang)(qiang)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)法(fa)制(zhi)(zhi)建(jian)設,健全旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)綜合(he)(he)監管(guan)(guan)(guan)和(he)聯合(he)(he)執法(fa)機制(zhi)(zhi),支持(chi)有(you)(you)條件的地(di)方設立旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)警察(cha)、旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)工(gong)商分局(ju)、旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)巡(xun)回法(fa)庭,逐步實(shi)(shi)現(xian)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)綜合(he)(he)執法(fa)。推(tui)進旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)標(biao)(biao)準(zhun)(zhun)化(hua)(hua)建(jian)設,構(gou)(gou)建(jian)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)標(biao)(biao)準(zhun)(zhun)化(hua)(hua)信(xin)(xin)息(xi)公(gong)共服(fu)務平(ping)臺,提(ti)升(sheng)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)標(biao)(biao)準(zhun)(zhun)化(hua)(hua)服(fu)務與管(guan)(guan)(guan)理水(shui)平(ping)。在全省推(tui)廣洛(luo)陽(yang)、開封全國旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)標(biao)(biao)準(zhun)(zhun)化(hua)(hua)示(shi)范(fan)城(cheng)市(shi),淮陽(yang)、西峽、新縣(xian)全國旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)標(biao)(biao)準(zhun)(zhun)化(hua)(hua)示(shi)范(fan)縣(xian)和(he)河(he)南嵖(cha)岈山旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)實(shi)(shi)業(ye)發展(zhan)(zhan)有(you)(you)限(xian)公(gong)司(si)、淮陽(yang)縣(xian)太昊陵管(guan)(guan)(guan)理處、河(he)南八(ba)里溝景(jing)區有(you)(you)限(xian)公(gong)司(si)、修武縣(xian)云(yun)臺山風景(jing)名勝區管(guan)(guan)(guan)理局(ju)、洛(luo)陽(yang)龍(long)門旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)集(ji)團(tuan)有(you)(you)限(xian)公(gong)司(si)全國旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)標(biao)(biao)準(zhun)(zhun)化(hua)(hua)示(shi)范(fan)單位的經驗。加(jia)強(qiang)(qiang)宣傳教育,建(jian)立文(wen)(wen)明旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)法(fa)規體系,落實(shi)(shi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)文(wen)(wen)明行為(wei)公(gong)約和(he)行動指南。開展(zhan)(zhan)文(wen)(wen)明旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)主(zhu)題活動,加(jia)強(qiang)(qiang)對出境旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)者(zhe)(zhe)(zhe)的文(wen)(wen)明提(ti)示(shi)和(he)團(tuan)組管(guan)(guan)(guan)理,提(ti)高旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)者(zhe)(zhe)(zhe)和(he)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)從(cong)業(ye)者(zhe)(zhe)(zhe)、經營者(zhe)(zhe)(zhe)的文(wen)(wen)明自(zi)(zi)覺。持(chi)續(xu)開展(zhan)(zhan)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)志愿(yuan)者(zhe)(zhe)(zhe)服(fu)務活動,完善旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)志愿(yuan)者(zhe)(zhe)(zhe)管(guan)(guan)(guan)理激勵制(zhi)(zhi)度。開展(zhan)(zhan)志愿(yuan)服(fu)務公(gong)益行動,建(jian)立一批旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)志愿(yuan)服(fu)務工(gong)作站。2020年全省注冊旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)志愿(yuan)者(zhe)(zhe)(zhe)超過1萬人。
第十節 實施鄉村旅游扶貧工程
以“三山一(yi)(yi)灘”地(di)區為(wei)(wei)基(ji)礎(chu),以我(wo)省(sheng)納入國家(jia)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)扶(fu)貧(pin)重(zhong)點(dian)(dian)(dian)的1065個(ge)(ge)村(cun)(cun)(cun)(cun)為(wei)(wei)著(zhu)力點(dian)(dian)(dian),實施(shi)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)扶(fu)貧(pin)工(gong)(gong)程(cheng)。“十三五”期間,力爭通(tong)(tong)(tong)過發展鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)帶(dai)動80萬人脫貧(pin)。實施(shi)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)扶(fu)貧(pin)重(zhong)點(dian)(dian)(dian)村(cun)(cun)(cun)(cun)環(huan)境整(zheng)治工(gong)(gong)程(cheng),全(quan)面改(gai)善通(tong)(tong)(tong)村(cun)(cun)(cun)(cun)公路、供水(shui)、供電、網絡通(tong)(tong)(tong)訊、垃(la)圾污水(shui)處理等基(ji)礎(chu)設施(shi)條件。到2020年(nian)實現全(quan)省(sheng)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)扶(fu)貧(pin)重(zhong)點(dian)(dian)(dian)村(cun)(cun)(cun)(cun)與交通(tong)(tong)(tong)干(gan)道(dao)全(quan)連接。強化“六小工(gong)(gong)程(cheng)”建(jian)設,確保(bao)每個(ge)(ge)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)扶(fu)貧(pin)重(zhong)點(dian)(dian)(dian)村(cun)(cun)(cun)(cun)建(jian)好一(yi)(yi)個(ge)(ge)停車場、一(yi)(yi)個(ge)(ge)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)廁(ce)所(suo)、一(yi)(yi)個(ge)(ge)垃(la)圾集中收集站、一(yi)(yi)個(ge)(ge)醫療急救站、一(yi)(yi)個(ge)(ge)農(nong)副土特產(chan)品商店和(he)(he)一(yi)(yi)批旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)標(biao)識標(biao)牌。加快推進貧(pin)困戶“三改(gai)一(yi)(yi)整(zheng)”(改(gai)廚、改(gai)廁(ce)、改(gai)客房、整(zheng)理院(yuan)落)工(gong)(gong)程(cheng)。組織(zhi)全(quan)省(sheng)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)規劃(hua)、景觀設計(ji)、咨(zi)詢策劃(hua)機(ji)構為(wei)(wei)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)扶(fu)貧(pin)重(zhong)點(dian)(dian)(dian)村(cun)(cun)(cun)(cun)編制旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)規劃(hua)。組織(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)企(qi)業和(he)(he)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)規劃(hua)設計(ji)單位、旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)院(yuan)校與國家(jia)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)扶(fu)貧(pin)重(zhong)點(dian)(dian)(dian)村(cun)(cun)(cun)(cun)結(jie)成幫扶(fu)對子,通(tong)(tong)(tong)過安置(zhi)就業、項目(mu)開發、輸送客源(yuan)、定點(dian)(dian)(dian)采購、指導培(pei)訓等方(fang)式(shi)幫助發展旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)產(chan)業。
第十一節 促進區域旅游一體化
加(jia)強(qiang)與(yu)“一(yi)(yi)帶(dai)一(yi)(yi)路(lu)”沿(yan)線(xian)(xian)(xian)(xian)國家和地(di)(di)區(qu)的(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)合作(zuo)(zuo),以旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)帶(dai)動開(kai)(kai)放,助推(tui)我省(sheng)內陸開(kai)(kai)放高地(di)(di)建(jian)(jian)設。積(ji)極參與(yu)絲綢之(zhi)(zhi)(zhi)路(lu)文(wen)化之(zhi)(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv),與(yu)沿(yan)線(xian)(xian)(xian)(xian)國家聯(lian)(lian)合舉辦絲綢之(zhi)(zhi)(zhi)路(lu)藝術(shu)節、河(he)(he)(he)(he)南文(wen)化年(nian),推(tui)出一(yi)(yi)批絲路(lu)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)精品線(xian)(xian)(xian)(xian)路(lu)。完善區(qu)域(yu)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)合作(zuo)(zuo)機制,積(ji)極推(tui)動聯(lian)(lian)盟城(cheng)市(shi)之(zhi)(zhi)(zhi)間(jian)資(zi)源共(gong)享、信息(xi)互送、人(ren)員培訓、市(shi)場開(kai)(kai)拓(tuo)等合作(zuo)(zuo)。到2020年(nian),實(shi)現與(yu)“一(yi)(yi)帶(dai)一(yi)(yi)路(lu)”沿(yan)線(xian)(xian)(xian)(xian)國家雙向(xiang)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)人(ren)數超(chao)過1000萬人(ren)次。發揮中原(yuan)經濟區(qu)城(cheng)市(shi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)聯(lian)(lian)盟的(de)作(zuo)(zuo)用,加(jia)快構建(jian)(jian)跨(kua)省(sheng)的(de)中原(yuan)無障礙旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)區(qu)。建(jian)(jian)立區(qu)域(yu)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)投(tou)訴受理(li)處置機制,加(jia)強(qiang)中原(yuan)經濟區(qu)各城(cheng)市(shi)之(zhi)(zhi)(zhi)間(jian)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)互動和務實(shi)合作(zuo)(zuo)。聯(lian)(lian)合沿(yan)黃九省(sheng)(區(qu)),共(gong)同(tong)(tong)打造(zao)黃河(he)(he)(he)(he)文(wen)明之(zhi)(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)、古(gu)都之(zhi)(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)、尋根(gen)之(zhi)(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)、名勝之(zhi)(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)、風光之(zhi)(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)五(wu)(wu)大(da)(da)國際精品線(xian)(xian)(xian)(xian)路(lu)和黃河(he)(he)(he)(he)度(du)假之(zhi)(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)、紅色(se)之(zhi)(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)、峽谷(gu)之(zhi)(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)、濕(shi)地(di)(di)之(zhi)(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)、美食之(zhi)(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)五(wu)(wu)大(da)(da)國內精品線(xian)(xian)(xian)(xian)路(lu)。加(jia)強(qiang)南水(shui)北調中線(xian)(xian)(xian)(xian)工(gong)程(cheng)沿(yan)線(xian)(xian)(xian)(xian)五(wu)(wu)省(sheng)(市(shi))旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)合作(zuo)(zuo),對工(gong)程(cheng)節點形(xing)成的(de)大(da)(da)型水(shui)利景觀、總干(gan)渠沿(yan)線(xian)(xian)(xian)(xian)豐富的(de)生(sheng)態旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)資(zi)源進行統籌規劃,聯(lian)(lian)合打造(zao)一(yi)(yi)條貫穿(chuan)中國內陸腹地(di)(di)的(de)精品生(sheng)態文(wen)化旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)帶(dai)。依托中國大(da)(da)運河(he)(he)(he)(he)世(shi)界文(wen)化遺產(chan),以滎(ying)陽故城(cheng)、道口(kou)運河(he)(he)(he)(he)古(gu)鎮(zhen)、浚縣(xian)運河(he)(he)(he)(he)古(gu)鎮(zhen)、黎陽倉遺址等為(wei)重點,加(jia)強(qiang)與(yu)京(jing)津冀、蘇皖浙等省(sheng)(市(shi))合作(zuo)(zuo),共(gong)同(tong)(tong)開(kai)(kai)發大(da)(da)運河(he)(he)(he)(he)精品旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)線(xian)(xian)(xian)(xian)路(lu)。
第十二節 建設旅游生態文明
實施(shi)綠色(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)開(kai)發(fa)。支持(chi)洛(luo)陽(yang)白云山(shan)(shan)景(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu),許昌鄢陵國(guo)(guo)(guo)家(jia)(jia)(jia)花(hua)木博覽園,三門峽天鵝湖(hu)國(guo)(guo)(guo)家(jia)(jia)(jia)城(cheng)市濕地(di)(di)(di)公(gong)(gong)園,南陽(yang)寶天曼旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)區(qu)(qu)(qu)(qu)(qu)、老(lao)界(jie)嶺(ling)景(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu),商丘黃河故道國(guo)(guo)(guo)家(jia)(jia)(jia)森(sen)林(lin)公(gong)(gong)園,信(xin)陽(yang)南灣湖(hu)風(feng)景(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)、黃柏(bo)山(shan)(shan)國(guo)(guo)(guo)家(jia)(jia)(jia)森(sen)林(lin)公(gong)(gong)園,駐馬(ma)店(dian)(dian)老(lao)樂山(shan)(shan)景(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu),信(xin)陽(yang)固(gu)始西九華山(shan)(shan)風(feng)景(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)等(deng)創建(jian)國(guo)(guo)(guo)家(jia)(jia)(jia)生(sheng)(sheng)態(tai)(tai)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)示(shi)范(fan)區(qu)(qu)(qu)(qu)(qu)。支持(chi)欒川、嵩縣、魯山(shan)(shan)、修(xiu)武、西峽等(deng)申報國(guo)(guo)(guo)家(jia)(jia)(jia)綠色(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)示(shi)范(fan)基地(di)(di)(di)。“十三五”期(qi)間,爭取創建(jian)5—8個(ge)國(guo)(guo)(guo)家(jia)(jia)(jia)生(sheng)(sheng)態(tai)(tai)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)示(shi)范(fan)區(qu)(qu)(qu)(qu)(qu)、2—3個(ge)國(guo)(guo)(guo)家(jia)(jia)(jia)綠色(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)示(shi)范(fan)基地(di)(di)(di)。以(yi)(yi)沿黃河、太行(xing)山(shan)(shan)、伏牛(niu)山(shan)(shan)、大別山(shan)(shan)區(qu)(qu)(qu)(qu)(qu)為(wei)(wei)重(zhong)點(dian),建(jian)設(she)(she)3—5條國(guo)(guo)(guo)家(jia)(jia)(jia)級(ji)非機動車旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)風(feng)景(jing)(jing)(jing)道,培育5—8條國(guo)(guo)(guo)內(nei)知名的徒步(bu)游(you)(you)(you)(you)覽線路(lu)。拓展森(sen)林(lin)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)發(fa)展空間,以(yi)(yi)森(sen)林(lin)公(gong)(gong)園、濕地(di)(di)(di)公(gong)(gong)園、國(guo)(guo)(guo)有(you)(you)林(lin)場(chang)等(deng)為(wei)(wei)重(zhong)點(dian),完善森(sen)林(lin)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)產品和(he)(he)(he)設(she)(she)施(shi),推(tui)出(chu)一批具備森(sen)林(lin)游(you)(you)(you)(you)憩(qi)、療(liao)養等(deng)功(gong)能的森(sen)林(lin)體驗基地(di)(di)(di)和(he)(he)(he)森(sen)林(lin)養生(sheng)(sheng)基地(di)(di)(di),積極(ji)創建(jian)國(guo)(guo)(guo)家(jia)(jia)(jia)生(sheng)(sheng)態(tai)(tai)公(gong)(gong)園。全省4A級(ji)以(yi)(yi)上旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)全部建(jian)成生(sheng)(sheng)態(tai)(tai)停車場(chang),所有(you)(you)新修(xiu)步(bu)道和(he)(he)(he)80%以(yi)(yi)上的旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)廁(ce)所實現生(sheng)(sheng)態(tai)(tai)化。建(jian)立健(jian)全以(yi)(yi)綠色(se)(se)景(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)、綠色(se)(se)飯店(dian)(dian)、綠色(se)(se)建(jian)筑、綠色(se)(se)交通為(wei)(wei)核心(xin)的綠色(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)標準體系,推(tui)行(xing)綠色(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)產品、綠色(se)(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)企業(ye)認(ren)證(zheng)制度。建(jian)立旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)環境(jing)監測(ce)預警機制,對資源消耗和(he)(he)(he)環境(jing)容量達到(dao)最大承載(zai)力的旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu),實行(xing)預警提醒和(he)(he)(he)限制性措(cuo)施(shi)。完善旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)預約(yue)制度,建(jian)立景(jing)(jing)(jing)區(qu)(qu)(qu)(qu)(qu)游(you)(you)(you)(you)客流量控制與環境(jing)容量聯動機制。完善旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)開(kai)發(fa)利用(yong)規(gui)劃與建(jian)設(she)(she)項目環境(jing)影響評價信(xin)息(xi)公(gong)(gong)開(kai)機制,嚴格執行(xing)環境(jing)保護制度。
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